BlogBlog
Gedanken zu digitaler Produktstrategie, MarTech, Omnichannel und KI in regulierten Branchen.Thoughts on digital product strategy, MarTech, omnichannel and AI in regulated industries.
A benchmark is not a release decision: defining acceptance criteria for enterprise AI
A strong model score does not establish that an enterprise workflow is ready to ship. Define failure modes, realistic tests and accountable acceptance criteria before turning a promising pilot into a production commitment.
A consent change is not a CRM update: designing reliable withdrawal propagation
A browser preference and a customer permission are not the same control. Design explicit identity scope, reliable propagation and activation checks so consent changes become effective across a distributed MarTech landscape.
Wenn weniger Tracking wie weniger Wirkung aussieht: Consent in der Produktmessung
Consent verändert, welche Nutzer und Ereignisse in der Analyse sichtbar sind. Wer Produktwirkung beurteilt, muss deshalb Datenabdeckung, Bezugsgrößen und tatsächliche Verhaltensänderungen getrennt betrachten.
"Autonomy on a leash: where human oversight belongs in agentic AI"
Agentic AI turns "human oversight" from a review step into an architecture decision. The EU AI Act, NIST and OECD all point the same way — design graded autonomy and measurable intervention points before the agent ships, instead of bolting an approval gate onto the end.
Build for August, hedge for the Omnibus — shipping under regulatory uncertainty
The EU AI Act's high-risk obligations were set for 2 August 2026, but the Digital Omnibus would push standalone systems to December 2027. Product teams need a stance that works in both worlds — design for the rule, not the date.
Omnichannel in regulierten Branchen – compliant by design
Warum nahtlose Kundenerlebnisse in stark regulierten Branchen nicht trotz, sondern mit Compliance entstehen – und wie sich Datenschutz, Einwilligung und Nachvollziehbarkeit von Anfang an in die Architektur einbauen lassen.
KI in regulierten Branchen – Mehrwert ohne Kontrollverlust
Wie sich generative KI in regulierten Umgebungen produktiv einsetzen lässt – mit etablierten Governance-Rahmenwerken wie NIST AI RMF, ISO/IEC 42001 und der EU-KI-Verordnung als Leitplanken statt Bremse.
What product leadership really means in enterprise digital
Product leadership in large, regulated organizations is less about features and more about connecting strategy, technology and people around measurable outcomes — the discipline that separates projects that ship value from those that quietly burn it.