About me

Software product management and end-to-end solution design for omnichannel, marketing technology and CRM — products from vision to scaled rollout, in highly regulated industries.

Who I am

My focus is on omnichannel, marketing technology and CRM. My core strength is end-to-end solution design: I connect product vision, strategy and system architecture into solutions that work in everyday use — reliable, scalable and compliant, even under strict regulatory requirements.

What drives me: making complex system landscapes understandable, aligning teams across markets, and building digital products that genuinely work in everyday use.

My focus

Education

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Master of Science (M.Sc.) — Business Consulting & Digital Management

FOM Hochschule für Oekonomie & Management · Sep 2022 – Mar 2025

Thesis: Digital Leadership – Effects of the digital transformation on leadership and identification of key competencies

Course contents

  • Identify potentials for the digitalization of processes in companies
  • Development and project management of digital strategies for business processes and models
  • Cost-effectiveness analysis of digital technologies
  • Supporting specialists in the implementation of new digital strategies
  • Consulting for companies or individual departments on the development, management and implementation of partial or overall digital strategies
FOM Hochschule ↗
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Bachelor of Arts (B.A.) — Business Administration

FOM Hochschule für Oekonomie & Management · Mar 2019 – Aug 2022

Thesis: Impact of digital transformation on the business model and its competitiveness in the pharmaceutical industry

Course contents

  • General management and leadership tasks
  • Apply instruments of strategic management, e.g. strength-weakness analyses
  • Observation and analysis of sales markets
  • Multichannel marketing: analysis and optimization of communication channels
  • Helping to design personnel selection and personnel development strategies
  • Cost and performance accounting for program and assortment optimization
  • Optimization of key figure systems in controlling
  • Preparation of financial and business plans
  • Analyzing supplier management and material requirements
FOM Hochschule ↗

Location

Hamburg, Germany

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